The Deepwater Horizon Oil Rig - 1485 Words

The Deepwater Horizon oil rig (April 20th 2010) situated near the Mississippi river delta in the Gulf of Mexico exploded sending over a period of 87 days 210 million U.S. gallons of crude oil onto the ocean’s surface as well as the coastlines of the Gulf states Texas, Mississippi, Louisiana, Florida and Alabama. The magnitude of this oil spill was so awesome it could be seen from space and unfortunately took the lives of 11 people. British Petroleum (BP) has been found under numerous sets of circumstances responsible for this disaster and the clean up although largely contained still continues to this day. Quantifying the B.P. Oil spill legally has posed some of the most challenging issues to court administration. The very magnitude of†¦show more content†¦Do we have the legal framework necessary to combat this unforeseen quagmire? It is impossible to predict the legal ramifications of this disaster in total. However this process will be governed by an identifiable p atchwork of laws and regulations. Understanding the function, development and enforcement of these laws and regulations is essential to answering these questions. At the core of oil spill liability three principles have been firmly established by The Oil Pollution Act of 1990 (OPA 90) 1. OPA 90 is the American statute governing liability for oil spills; it’s worth noting that The Oil Pollution Act was established in the wake of the Exxon Valdez oil spill. 1. Strict liability Strict liability with respect to OPA 90 lightens the burdens normally shouldered by plaintiffs in a court preceding. It does this by assigning strict liability to the party responsible for the spill; their negligence does not have to be established by the court to assign liability. This concept makes the process much simpler. 2. Channeling of liability OPA 90 also uses â€Å"channeling† to define exactly who the responsible party is. By using this method we clearly define only a single responsible party. With respect to Deepwater Horizon, the holder of the drilling permit is BP therefore they are the responsible party. Again this makes for a much simpler process where it is not necessary for the courts to determine which party caused the spill. Liability limits The most

The Effects Of Binge Drinking On Teens - 1519 Words

For my research project I decided to look at binge drinking in teens. Binge drinking interested me because so many teenagers drink alcohol when they go out and don’t know what consequences it has on the body. Binge drinking is the consumption of an unreasonable amount of alcohol in a short period of time. I have chosen to research ‘What are the psychological and physiological effects of binge drinking in teens?’. I chose this question because I wanted to inform myself and other teens on the effects of binge drinking. The research methods used throughout my research were internet articles and a survey. After researching ‘what is binge drinking’ I found that it is the consumption of a large amount of alcohol on a single occasion or drinking at a constant rate over a number of days or even weeks. Binge drinking is risky business. The powerful liquid known as alcohol has major effects on a person. Alcohol has the ability to wreck a person’s life and change it permanently. Alcohol impairs judgement making it easy for someone to do or say something that he or she will regret. For a male to binge drink he has to drink 5 or more standard drinks in a 2 hour period. For a female it is only 4 or more standard drinks in a 2 hour period. This could vary of the weight and age of the person. When conducting my survey I asked the participants how many drinks they believe classified as binge drinking. Figure 1 showing some of the results for survey about home many drinks they believedShow MoreRelated18 vs. 21: Drinking Age1389 Words   |  6 Pageswant to change the drinking age from 21 to 18, when there are other activities that have limit of age such as marriage at 18, driving at 16 and 35 to be a president? Alcohol plays a major role in today society, which becomes a controversial issue among teens. Alcohol is a mind-altering chemical that is potentially more dangerous than any other drug and can be very destructive. For past few years, many people are trying to lower the drinking age without knowing the negative effects of alcohol and howRead MoreResearch Paper Drinking Age1565 Words   |  7 PagesThe legal drinking age refers to the youngest age at which a person is legally allowed to buy and consumes alcoholic beverages. The drinking age varies from country to country. Here in the United States the legal drinking age is twenty-one. There has been much debate on wh ether the drinking age in the United States should be lowered from twenty-one to eighteen. People in favor of keeping the drinking age at twenty-one believe that there will be less alcohol related injuries and deaths fromRead MoreTeens and Alcohol Essay1416 Words   |  6 PagesTeens and Alcohol Everyday teenagers are faced with many decisions. One of the most important of these is whether or not to join in with the trend of teenage drinking. The decision teenagers make can be crucial to their future well being and success in life. Teenage drinking has many causes, namely peer pressure, the attitudes of society, parental influence, and addiction. Changes need to be made in each of these areas for teenagers to be protected from alcohol related problems. Peer pressureRead MoreThe Dangers Of Adolescent Binge Drinking1279 Words   |  6 Pages This has been one of the principles calculated in high school binge drinking. There is frequently a necessity to contend with one another. When living in a fraternity or sorority house, on campus, there is consistent partying. In an exertion to contend with the more seasoned person, the youthful youngster needs to substantiate themselves deserving of being with the more seasoned swarm by strategic alcoholism, contending in drinking amusement. Some different variables have been ecological and theRead More Teenage Drinking and Its Effects on the Development of Alcoholism Later1613 Words   |  7 PagesTeenage Drinking and Its Effects on the Development of Alcoholism Later Teenage drinking is something that goes on every day. No matter how many videos you show to kids about drinking they will still drink. Surveys show that the average teen seventeen and up spends $475.00 a year on liquor, mostly beer; thats more than books, soda, coffee, juice and milk combined. Most parents dont know about teenage drinking unless they catch their kids doing it. Parents usually say oh, my my kid would neverRead MoreTo Lower or Not to Lower the Legal Drinking Age to 18, That Is the Question881 Words   |  4 Pagessuggests that binge drinking is on the rise among college students (Eisenberg n.p.). With an increase of alcohol consumption by underage drinkers, it only seems logical to lower the drinking age to prevent binge drinking, however there are far more consequences to be seen. Lowering the drinking age to 18 will not solve the binge drinking problem among college students but will cause more problems. In this paper I will explain the reason why lowering the drin king age will not stop binge drinking and theRead MoreEffects Of Binge Drinking On College Campuses846 Words   |  4 Pagesâ€Å"According to the CDC, about 90% of all teen alcohol consumption occurs in the form of Binge Drinking, which experts say peaks at the age of nineteen.† (qtd by Listfield). Binge Drinking is the consumption of excessive amounts of alcohol in a short period of time. The author, Emily Listfield, defines that the standard alcohol consumption over a two hour period is considered to be four beers for women and five beers for men. This has become a great distraction for college students nationwide and aRead MoreEssay about Unbderage Drinking934 Words   |  4 Pages Is Underage Drinking a Big Issue in the United States? Teenagers rarely think before they do many things. Many times teenagers go to big blowouts or little get together with their friends. Their first thought is not about death, their grades, or alcoholism; their main purpose is to get drunk fast and sober up before going home by their set curfews. Each year most teen deaths have been caused from underage drinking in the United States, which is a big topic that the government is trying to preventRead MoreEssay about Keeping the Drinking Age at 211662 Words   |  7 PagesWhen it comes to the subject of drinking and teenagers, what is the first thing that comes to mind? To me its the legal age limit of when teens should be able to drink. Having it lowered is controversial because according to prior experiences, data shows that younger age drinking is well known for its fatalities. According to Mothers Against Drunk Driving (MADD), on one of the most popular prom nights in 1999, as many as 62 percent of the traffic deaths were alcohol -related (). The most importantRead MoreThe Drinking Age Of The United States Should Be Lowered929 Words   |  4 PagesAn argument that many tend to dispute today, whether the drinking age of the United States should be lowered from 21 to 18. The drinking age for people to drink alcoholic beverages was made into law by the National Minimum Drinking Age Act. This ant enforced all states to raise their legal drinking age to 21. To get this law pass, the congress tried to strongarm the states, if the states did not comply, the government would take away their highway funds. Both arguments for it to be lowered and to

The Face of Death Explication of a Passage in “Dulce Et...

My friend, you would not tell with such high zest / To children ardent for some desperate glory, / The old Lie; Dulce et Decorum est / Pro patria mori (Owen, lines 25-28). This segment of Owen’s poem depicts one of his comrades being poisoned by tear gas; this is clearly not a pleasant sight and is not wished upon anyone. This is of particular interest to me because it depicts the morbid horror of war. I believe the poem does a fine job of communicating the horrors of war much better than other modes of literature may be able to. It also challenges a lot of the idealistic feelings people have towards those who have made the ultimate sacrifice. The stanza comes at the end of the poem after the men labored hard and rucked through†¦show more content†¦The tone of the poem is morbid and solemn. This creates the mood that making the ultimate sacrifice is nothing glorious. This may be incredibly apparent to us today, but in Owen’s time, people thought of war as a glorious battle of good triumphing over evil. However, the tone created by Owen asking the reader to consider if he would tell his children of the glories of war tells us otherwise. The words that Owen uses contribute to the tone. By using â€Å"ardent† and â€Å"desperate,† we can see though the tone that it is a lie that giving the ultimate sacrifice is something that should be avoided at all costs. By referencing â€Å"children,† Owen makes the reader look at the fact that many people going off to war were as young as 15 years old and had not grown up. Owen is attempting to uncover the tragedy of the loss of life by young children in the war. Had Owen written the poem in a different tone, readers might believe that dying for one’s country is a noble cause. However, the tone darkens towards the end and confirms that Owen is trying to teach us that war is evil and one should not aspire to die defending his country. The horrors of World War One cannot be denied; it was a gory war with hundreds of thousands of deaths. What Owen is trying to convey is that many people are under the false impression that war is glorious; however, that is simply not the case. Owen is attempting to warn people that are at risk of buying into the nationalistic ideals of wanting to fight for

Chemical Weapons are Dangerous - 805 Words

Since The First world War up to now, toxic gases died thousands of people. How many people have been suffering from toxic gases? How many people have permanent diseases because of toxic gases? Toxic gases have been using as chemical weapons to attack people. Chemical weapons had been using in The First World War and they had been using in Iraq against Iran and Kurdistan. Also, chemical weapons have been using in Syria. Chemical weapons killed and injured thousands of people. Therefore, chemical weapons can destroy our life, cause many permanent diseases and attack our world. Chemical weapons are toxic gases, which use in the wars such as World War 1. Chemical weapons used in First World War and they killed a lot of people even children. In addition, chemical weapons are unless color, so people can’t see them. Also, most of people who died through the First World War were civilians. Therefore, who were responsible about them? In addition, people who survived had dangerous and permanent diseases such as cancer, asthma †¦ etc. Even people’s genes effected by these toxic gases and they cause a lot of genetic problems that appeared in a second generation. Even soldiers who were pushed to this war. Then, they died or effected who were responsible about their families. In addition chemical weapons burned a lot of trees and they changed plant characteristics. Also, these gases can react with others to change air and weather characteristics. Therefore, chemical weapons effect on ourShow MoreRelatedBiological Weapons Of Mass Destruction Essay158 7 Words   |  7 PagesBiological Weapons of Mass Destruction One of the three serious weapons used for mass destruction is biological. Historically, biological weapons are the oldest form of WMD and have been in use since the Medieval Ages. During medieval times corpses were placed on catapults and launched into an enemy s water or food supply to poison is and cause deadly infections. As far as being used the United States, in 1763 when British officers planned to distribute blankets with smallpox (eku, 2017). In thisRead MoreThe Development and Effects of Chemical Weapons Essay921 Words   |  4 Pagesand the item discussed today will be about Chemical Weapons. The chemical weapon is a device that uses chemicals formulated to inflict death or harm to human beings. The following are some of the questions that will be answered in my paper. What was society like before the discovery of chemical weapons? How did natural resources limit or advance chemical weapons? How are chemical weapons affecting society today? Lastly, what impact will c hemical weapons have on the future of the world? InRead MoreChemical Warfare Persuasive Reasearch Essay807 Words   |  4 Pagesthis essay is to deal with the fact that chemical warfare should be brought back to modern warfare strategies. As Warren Rudman said, â€Å"And they will tell you unequivocally that if we have a chemical or biological attack or a nuclear attack anywhere in this country, they are unprepared to deal with it today, and that is of high urgency.† Rudman’s words are true in what they say and that we should do everything to counter-act his statement. Biological weapons are a key to outstanding success in warRead MoreEssay on History of Chemistry: Chemical Weapons802 Words   |  4 PagesChemical weapons are deadly, in-humane, not safe, and overkill. They are consider WMDs (Weapons of Mass Destruction) and have been on the rise since the early 1900s. These weapons are past and present proof that chemistry can crossover into technology. And have a huge impact on society for decades. Chemical weapons originated in early World War I. They were simple grenades or mortars filled with common chemicals. These specialized grenades were popularized by the Germans and then were seen usedRead MoreEssay on Chemical And Biological Weapons1165 Words   |  5 Pages Chemical and Biological Weapons Chemical and biological weapons are the most dangerous threats that our soldiers face today. But just how much do most of us know about them? The American public had been bombarded by stories of how our government keeps secret weapons, does secret experiments, and the everlasting conspiracies. And many accept it all. Rather than simply trusting our government, (which is perhaps as foolish as believing several unsubstansiated theroies), I’ve compiled several simpleRead MoreEssay about Chemical Warfare1340 Words   |  6 Pagespeople contorted with a pain that comes from within. Chemical warfare has long been acknowledged as a devastating tactical weapon, but the origin of this impression is now being debated. While it is a common held belief that chemical warfare is a form of modern warfare and that the First World War is recognised for introducing this type of combat, recent archaeological finds show this may prove otherwise. According to accepted definitions of chemical warfare, newly discovered battle tactics used by humanity’sRead MoreIntroduction. In 1945, The United States Of America Utilized1655 Words   |  7 Pagesmodern technologies for Weapons of Mass Destruction (WMDs). Since the bombing of Japan during World War I, the use of bombs as the main means of terrorism has been the corner-stone in anti-terrorism preparedness and response. However, the use of commercial jetliners in the September 11th attacks in the United States ushered in an era of counter-terrorism where conventional WMDs were not the only resources that could be utilized in an attack. The use of modern technology for weapons of mass destructionRead MoreChemical Weapons: Weapons of Mass Destruction Essay1669 Words   |  7 PagesChemical Warfare is not the same as nuclear warfare, or the same as biological warfare. Chemical warfare involves using the deadly properties of chemical substances as weapons.Most weapons used in chemical warfare are considered to beâ€Å"weapons of mass destruction† or, WMDs, and are not considered to be conventional weapons. Chemical warfare does not depend upon explosive force to neutralize targets; it depends on the chemical properties of a chemical agent weaponized. Defoliants are an example.TheyRead MoreUsing Chemicals as Weapons in War Essay example999 Words   |  4 Pageswar since man has been on Earth. Over time, war tactics, weapon, armor, and even the soldier has changed. The main wea pon that has changed the battlefield has been the use of chemicals to stun, immobilize, or cause death. Chemical warfare isn’t a new form of fighting; it has been around since 400 B.C., but even a powerful and versatile weapon has its disadvantages. Nature always finds a way to fight in a battle too. The threat of a chemical attack haunts every country today. The extreme tension inRead MoreISIS Case Study1508 Words   |  7 PagesThe main concern in Europe (and indeed the USA) would be ISIS’ ability to mount a chemical weapon attack on their soils. Such an attack, whilst perhaps not a mass-casualty scenario, would rock the receiving country to its very core and promote ISIS to the forefront of CBRN terrorism. The ensuing panic would have a destabilising effect on the target population, and would cause economic turmoil if it targeted a central business district. Whilst this would certainly not be easy, with such a wealth of

Jessica in Ther Merchant of Venice Free Essays

Jessica in The Merchant of Venice In The Merchant of Venice, Shakespeare introduces his audience to the multi dimensional character of Jessica. Jessica is identified as the daughter of a Jewish Merchant but the audience learns she is much more than that. As the play moves along and Jessica marries a Christian man, Jessica’s identity as a Jewish woman is challenged. We will write a custom essay sample on Jessica in Ther Merchant of Venice or any similar topic only for you Order Now Although a minor character in the play, she is important because she makes the audience question what it means to be Jewish and therefore what it means to be Christian. The differences between Judaism and Christianity in the play are shown through Jessica’s relationships with Shylock and Lorenzo. The father daughter relationship that Jessica and Shylock share shows the audience values of Judaism. The two have a very rocky relationship through out the play and although it appears that Jessica is no more than a rebellious teenager, their relationships and interactions show the foundations of a Jewish family. Shylock shows the rigid rules of the Jewish religion through how he treats Jessica at their home. What the audience knows about Jessica and Shylock’s history is that Shylock locks up Jessica in their house and she is not allowed out. Jessica then undoubtedly has resentment towards her father when she says â€Å"Our house is hell, and thou, a merry devil, / Didst rob it of some taste of tediousness† (2. 3. 1). It is clear to the audience that Shylock not only wants to lock up his daughter to the world he, also doesn’t want Jessica to experience Venetian society when he says â€Å"lock up the doors† so the sounds of music don’t drift in from the streets (2. 5. 5). It becomes very obvious that Jessica’s house is a strict, rule driven household that she does not appreciate or like. Jessica’s life under Shylock’s rules shows the rigidness of the Jewish religion that Jessica was brought up under. These instances, at the beginning of the play, show the audience what Jessica’s life as a Jew is like. It is not until we see Jessica’s transition into a Christian that we can see the differences between the two religions. Once Jessica runs away from home and marries Lorenzo, her life as a Jewish woman comes to an end. Through this transition of Jessica’s, we see outside opinions on Judaism and Christianity. When Jessica runs away from home to marry, a conversation is sparked between Lorenzo and his friend Gratiano. They have a conversation about why it is that Lorenzo loves Jessica. Lorenzo is trying to explain to Gratiano how Jessica does not fit the typical Jewish mold by saying â€Å"For she is wise, if I can judge of her/And fair she is, if that mine eyes be true/And true she is, as she hath proved herself†(2. 6. 53-55). From Lorenzo’s language when describing Jessica, it becomes clear that these Christians associate good traits such as fairness, intelligence, and truthfulness with being traits that most Jewish people do not possess. On the opposite end of the argument, the play has Shylock and his response to Jessica running away, getting married, and selling her mothers wedding ring. Shylock responds by saying â€Å"Out upon her! Thou torturest me, Tubal: it was my? turquoise; I had it of Leah when I was a bachelor: I would not have given it for a wilderness of monkeys. (3. 1. 14). Shylock is upset that his daughter would waste away her precious materials for something as foolish as a monkey. It is in this moment in the play that the audience see’s the new carefree lifestyle Jessica is living as a Christian when she denounces her mother’s ring. Shylock, who loves material possessions, is appalled by his daughter’s carless actions. The audience sees through Jessica’s transition from Jew to Christian and from the conversations sparked in characters from this action how the two different religious groups see each other. After her transition, Jessica’s relationship with her new husband also sparks different assumptions about religion. After Jessica marries Lorenzo, her life is literally transformed from a Jew to a Christian overnight. Through her final actions of the play, the audience can see how different her two worlds are. Her life with Lorenzo is one full of carefree fun and no material possessions. While her life with her father was one full of rules and restrictions. Once Jessica enters into this relationship with Lorenzo, the notion of what it means to be a Christian and what it means to be a Jew is questioned. Jessica’s two different lives represent the different stereotypes of the two religions. The Jewish people in this play are portrayed through Jessica and Shylock as being an old worldview of life. Shylock’s house is very strict, rule abiding, and oriented in hard work. While on the other hand, Lorenzo represents the New Testament, Christian view of the world where people are much more about living carefree and denouncing material possessions. When Jessica marries Lorenzo and becomes a Christian through marriage she also brings up another question about religion and what makes a person a Jew. Jessica is a Jew by birth but converts to Christianity through marriage. This brings about the question of is it birth or decision that makes a person a certain religion. Lancelot first brings this about when he claims that Jessica is damned because she was born Jewish in that he is referring to the fact that there is nothing she can do to undo being Jewish. The audience also sees many lines where the image of blood is brought up. Shylock refers to his daughter as â€Å"my own flesh and blood† (3. 1. 32) and Jessica states, â€Å"I am a daughter to his blood† (2. 3. 18). This image of blood that Jessica and Shylock share bonds them together and parallels the idea that Judaism runs in the blood, therefore is determined at birth. Although Lancelot seems to believe that Judaism runs in the blood, Jessica believes that she can overturn this by marrying Lorenzo. She states, â€Å"I shall be saved by my husband/He hath made me a Christian† (3. 5. 3). To her, Judaism is out of her because her husband, Lancelot, made her into a Christian through marriage. Here we see two differences in what the characters of the play believe makes a person Jewish. Lancelot believes Jessica is Jewish by birth, and Jessica believes that marrying Lorenzo can make her into a Christian. The character Jessica is important in The Merchant of Venice because of the questions she brings up about religion. Her relationship with her father shows her life as a Jew while her marriage to Lorenzo shows her conversion into a Christian. These two worlds of Jessica play off of each other and through them the audience is able to see the differences between Judaism and Christianity. Through Jessica’s transition from Jew to Christian, the audience is able to see the large differences between the Jewish and Christian characters in The Merchant of Venice. Works Cited Evans, G. , ed. The Riverside Shakespeare. 6th ed. Boston: Houghton Mifflin Company, 1974. How to cite Jessica in Ther Merchant of Venice, Essay examples

Evolution of Integrated Marketing Communications †MyAssignmenthelp

Question: Discuss about the Evolution of Integrated Marketing Communications. Answer: Introduction The term IMC is the acronym for integrated marketing communication which is a contemporary approach towards bringing developments and up-gradations in the present communication plans. This approach will enable the business entity to develop a communication system which will allow the firm to develop better and strong bonds with the clients and all the other stakeholders (Belch et al., 2014). This business model has also been considered as liable and relevant for attaining the pre-determined goals and objectives of a marketing event, which has been executed by the business firm so as to communicate with the target consumers regarding the products and services. According to a detailed survey which has been executed by American Association of Advertising Agencies the term integrated marketing communication values the comprehensive tactics which will also be evaluating the tactical roles of the variety of communication standards within the business organization. IMC aids the entity with varied range of benefits and one of the biggest advantages is that the approach stands for a long duration in spreading brand awareness among the target market and this is done at a very minimum expense. As mentioned in the scenario I have been playing a role of IMC manager and the plan is required to be developed for bringing enhancement in the communication plan. Moreover, the further analysis has been executed analysis is made focused on the IMC plan of Fruitaholic which is a business entity and is involved in the business of serving natural fruit juices, freshly squeezed bottle juices, customized juices, smoothies, super-foods, seasonal fruit salads, and other fruit snacks. The further analysis has been presented over the IMC plan so as to facilitate the entity in communication and marketing activities. Company and products overview Be a fruitaholic! Come and grab a freshly squeezed bottle from Fruitaholic is the tag line of the above mentioned Business Corporation. Fruitaholic is the business firm which has been occupied with the business operations and offers an extensive variety of crushed juices, tweaked juices, smoothies, super-foods, regular natural product plates of mixed greens, and other organic product snacks (Blakeman, 2014). The juices and natural product bites add crisp tastes to the shopping knowledge. Furthermore, the entity is concerned about the wellbeing of the consumers. From around 50 squeezes and natural product tidbits that they offer, the consumers will dependably have the capacity to discover something that conveys the medical advantages they require. Besides, the entity strengthens nearby groups by sourcing every one of the provisions from neighborhood farms. Moreover, the business firm is pleased that each Fruitaholic bottle is naturally extracted from neighborhood foods grown from the ground. Marketing objectives are the milestones which are determined so as to enhance the quality and process of marketing operations. These are the milestones for the firm which is required to be attained for offering a high level of satisfaction to the end consumers. The process is mainly concerned with identification, predictions, and satisfying the consumers needs profitably (Schultz, Patti and Kitchen, 2013). The below mentioned are some of the marketing objectives which can be set by Fruitaholic: Providing hike to the sales graph by 25% as compared to the last year Attaining a market share of 30% for all the new products launched within 2 years of launch date Increase the positivity of the consumers feedbacks from 75% to 80% respectively Segmentation and Target audience The business entity in indulged in the operations and functionalities of serving freshly extracted natural fruit juices (Percy, 2014). The below presented is the segmentation which has been carried out for the Fruitaholic: Demographic: The business entity will be proven advantageous in this segment as the fruits juices will be consumed in each and every part of the region with the same flow and the sale wont have any negative effects or slowdowns (Thorson and Moore, 2013). Psychographic: This segment includes the traits, values, and lifestyles of consumers and as the audience is very much focused towards health and hence the fruit juices will be preferred more as compared to the other drinks. The target audience is the segments which have been considered as relevant by the business entity for focusing the marketing efforts so as to attain best outcomes and which in-turn will aid the business entity and also the consumers (Lusch and Vargo, 2014). As Fruitaholic has been operating the business in offering the fresh and naturally extracted juices, the main target for the entity can be the audience who are tilted towards health or are more conscious about the health. The sports person, the athletes can be considered as the key variables of the target audience. Communication objectives The below described are the communication objectives which are required to be accomplished by the business entity so as to communicate the required details of the products and also this will also establish the brand name in the market: Brand awareness: This objective will aid Fruitaholic in establishing the brand name in the minds if the consumers and also in the market place (Park and Ki, 2017). This objective is required to be developed prior to the sale as if the consumers is already aware about the product then the purchase will be quick. Favorable attitude: The next step is to stimulate the consumer and develop a favorable attitude towards purchasing the product. The entity should present the product in the market in such a manner so that the consumers develop a positive image about the same. Brand loyalty: Brand loyalty has been considered as the clients interest in the product and this can be enhanced by offering the consumers with the best quality within a reasonable price. Developing personal contacts (Parente and Strausbaugh-Hutchinson, 2014), offering better and quick after sales services are some of the factors which will develop and aid the entity in attaining the brand loyalty. Creative advertising strategy The concept of cognitive strategy has been concerned with the objective of cognitive message strategy and also outlining an advertising which will stimulate the trust of the target audience. As the tag line of Fruitaholic is Be a fruitaholic! Come and grab a freshly squeezed bottle from Fruitaholic the business entity can convey the message of staying healthy by focusing the slogan in the advertising campaign (Carroll, 2015). Sometime there can be chances of misguidance done by some of the employees regarding the product details. Competitors can make a turn in the favorable attitude of the consumers and can influence them unethically to switch over the other brands. The same will also affect the brand loyalty as the less transparency will lose the level of trust among the brand. The below presented is the media plan of Fruitaholic in which the business corporation will implement varied media tactics and media vehicles which will aid the business entity in publicizing its communication objectives and creative strategy: Online Media: This has been considered as the most relevant tool or mechanism, in which the business entity makes use of online means and platforms for showcasing the products (Al Khattab, Asad and Zaidan, 2015). For instance, social media can be utilized as the platform by Fruitaholic for advertising and promoting the products. The entity can utilize the online channels adequately and which will be proven beneficial for the entity as it will divert the focus and attaining new consumers in the market. Effectiveness of the media plan The below presented are the effectiveness of the media plan A hike in the satisfaction level of the consumers will reflect the effectiveness of the IMC plan. Also an increase in the sales will be presented as the effectiveness of the plan Increased market share Conclusion In the limelight of the above analyzed summary it has been concluded that Fruitaholic has been planning for integrated marketing communication and the same should be adopted for developing and maintaining an effective communication system throughout the organizational structure. References Belch, G.E., Belch, M.A., Kerr, G.F. and Powell, I., 2014.Advertising: An integrated marketing communication perspective. McGraw-Hill Education. Blakeman, R., 2014.Integrated marketing communication: creative strategy from idea to implementation. Rowman Littlefield. Schultz, D., Patti, C.H. and Kitchen, P.J., 2013.The evolution of integrated marketing communications: The customer-driven marketplace. Routledge. Percy, L., 2014.Strategic integrated marketing communications. Routledge. Thorson, E. and Moore, J. eds., 2013.Integrated communication: Synergy of persuasive voices. Psychology Press. Lusch, R.F. and Vargo, S.L., 2014.The service-dominant logic of marketing: Dialog, debate, and directions. Routledge. Park, H. and Ki, E.J., 2017. Current Trends in Advertising, Public Relations, Integrated Marketing Communication and Strategic Communication Education. Parente, D. and Strausbaugh-Hutchinson, K., 2014.Advertising campaign strategy: A guide to marketing communication plans. Cengage Learning. Carroll, C.E. ed., 2015.The handbook of communication and corporate reputation(Vol. 49). John Wiley Sons. Al Khattab, S.A., Asad, H. and Zaidan, G.M., 2015. E-Integrated Marketing Communication and Its Impact on Customers Attitudes.American Journal of Industrial and Business Management,5(08), p.538.

Corporate Veil free essay sample

Introduction The main concept in the assignment is about corporate personality. First of all, we need to clarify the meaning and characteristics of company. In short, company means a body of persons combined for a common object. A company exist there must be a group of persons that more than 1 persons. In eyes of law, a company is a separate legal personality from its members. In Section 16(5) CA1965, it stated that a body corporate obligations and liabilities are its own, and not those of its participation; it can sue and be sued in its own name; the property is not the property of its participants; and company can enter into a contract. Whilst, we need to understand the types of Joe’s company belong to. In section 16(4), it stated that company divided into 4 types that are limited by shares, limited by guarantee, limited by guarantee and shares and the last one was unlimited companies. We will write a custom essay sample on Corporate Veil or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page While Joe’s company belongs to company limited by shares, it means that member’s liability is limited to unpaid amount on the shares taken up by them, it stated in section 18(3) CA 1965. From the whole assignment, we need to identify whether corporate veil can be lifted in the particular situation. So, we need to obtain an understanding what is corporate veil. Corporate veil it can define as separates company from its members, or we can say that legal person (company) separate from its members. Since company is a separate entity with its members, the company has power to hold land, enjoys perpetual succession even the death of one of its member, the company will not dissolve. Next, we going to identify in what situation corporate veil will be lifted. Lifting the corporate veil it means that separation between company and its participants does not exist anymore. The court will lift the corporate veil when controllers behave some unethical behavior, or controllers concern about their interest much more than other parties’ interest. Corporate veil may be lifted either by the courts/case law or by statutory. Under case law it can be divided into 6 different categories, it shows as below: i. Fraud It means individual used the separate legal entity to do something forbidden from doing to avoid from legal obligation. ii. Agency It means authority or capacity of one person to create legal relations between a person occupying the position of principle and third parties. ii. Group of companies Group of companies means that corporate group structure; corporate veil is lifted to treat the parent company as liable for the acts of the subsidiary. iv. Single economic entities It means each company in a group of companies is a separate legal entity possessed of separate rights and liabilities v. Tax evasion Company trying to reduce tax by inter tran sfer their assets between subsidiary vi. Tortious claims It means allows lawsuits by people who claim that they have been harmed by wrongful acts, including negligence by government agencies or their employees. Under statutory, i. Section 36 Company Act 1965 By this section where the number of members of a company falls to one and the sole remaining member knowingly carries on business for a period longer than six months, he will be personally liable for the debts incurred after the first six months. ii. Section 121(1) (2) Company Act 1965 By this section where an officer signs on behalf of the company, a cheque, promissory note etc, and the company’s name is not properly stated therein, he will be personally liable to the holder of that bill etc, if the company does not pay. ii. Section 67 Company Act 1965 A company cannot give financial assistance directly or indirectly to any person to purchase its own shares. iv. Section 169 Company Act 1965 Directors of a holding company are required to produce group accounts in which the assets, liabilities, profit and losses of the group as a whole are reflected. v. Section 140 Income Tax Act 1967 By this section the Director General of Inlan d Revenue may ignore any transaction or disposition which has the effect of avoiding or evading tax. vi. Section 365(2) Company Act 1965 If a dividend is paid when there are no profits available, every directors and manager of the company who willfully paid or permitted the payment of dividend is guilty of an offense. vii. Section 303(3) Company Act 1965 In the course of a winding up, it appears that an officer of a company who was party to the contracting of a debt had no reasonable expectation that the company would be able to pay the debt, the court may declare that the officer be liable for the payment of the whole or part of the debt. iii. Section 304(1) Company Act 1965 If in the course of a winding up it appears that the business of a company has been carried out on with the intent to defraud creditors or for any fraudulent purpose, the court, on the application of the liquidator, may declare that any persons who were knowing parties to the fraud are liable to make such contributions (if any) to the company’s assets as the court thinks proper.