Utilitarianism, by John Stuart Mill Essay - 2012 Words

In John Stuart Mill’s work Utilitarianism, Mill is trying to provide proof for his moral theory utilitarianism and disprove all the objections against it. Mill defines utilitarianism as a theory based on the principle that actions are right in proportion as they tend to promote happiness, wrong as they tend to produce the reverse of happiness (Ch. II, page 7). He calls this the â€Å"greatest happiness principle. Mill says, â€Å"No reason can be given why the general happiness is desirable, except the fact that each person desires his own happiness, so far as he thinks it is attainable. But this is a fact; so we have not only all the proof that could be possibly demanded, that happiness is a good; that each person’s happiness is a good to that†¦show more content†¦Mill disproves this criticism by explaining that human pleasures are superior to animalistic ones. He believes once people are knowledgeable of these higher faculties that they possess, they will never be happy if they are left uncultivated. Therefore happiness is a sign that we are exercising our higher faculties as human beings. While defending his theory, Mill goes into differentiate pleasures between quality and quantity; this suggesting that some pleasure are more valuable than others. According to Mill higher quality pleasures are of intellect and moral feeling, while lower quality pleasures are of sense. He explains that when making a moral judgment on an action, utilitarianism takes into account not just the quantity, but also the quality of the pleasures resulting from it. He attributes this to human dignity, which is necessary when discussing the topic of morality and credibility of his beliefs. This discussion of pleasures leads Mill to another criticism that utilitarianism has developed because of contentment not happiness. His understanding and argument for this is people who use their higher faculties are less content because they know all of the limitations in the world. He says this is in a clear example when he writes, â€Å"†¦better to be Socrates dissatisfied than a fool satisfied. And if the fool, or the pig, are of a different opinions, it is because they only know their side of the question† (Ch. II, PageShow MoreRelatedUtilitarianism, By John Stuart Mill And Utilitarianism880 Words   |  4 Pagessometimes hard to define, but with John Stuart Mill and Utilitarianism it is a little bit easier. Utilitarianism is an easy one, for the reason that it is defined by the greatest happiness for everyone involved. Sometimes it does not always make everyone content, but if you look at it as a whole it makes sense. Mill says that we have to look at the bigger picture. One person’s happiness affects another’s and so on. Utilitarianism is a moral theory that John Stuart Mill, the philosopher, formulated toRead MoreUtilitarianism, By John Stuart Mill1365 Words   |  6 Pages In John Stuart Mill’s book Utilitarianism, he argues for the defense of utilitarianism, an age old theory originally developed by Jeremy Bentham that states the proper course of action is the one that maximizes happiness. The course of action that maximizes general happiness is also the only true standard for moral assessment. Mill also introduces the idea of ‘first principle’ which states that it is not acceptable for individuals to characterize actions as either ‘good’ or ‘bad’, because it isRead MoreUtilitarianism By John Stuart Mill1805 Words   |  8 PagesIn his book Utilitarianism, John Stuart Mill presents his exposition and his major defenses of the philosophy of utilitarianism. Utilitarianism, a th eory in ethics developed by the philosopher Jeremy Bentham, focuses on a concept of utility that focuses on deciding if actions are morally right or wrong by analyzing the pleasure and pain they cause. In other words, if an action causes primarily pleasure for all parties, then it must be good and right; however, if it causes pain for the parties involvedRead MoreUtilitarianism, By John Stuart Mill1372 Words   |  6 PagesAct Utilitarianism is a long standing and well supported philosophical argument that when boiled down to its most basic elements, can be described as creating â€Å"the greatest good for the greatest number† (122). Such was the sentiment of John Stuart Mill, one of act utilitarianism’s (also known as just utilitarianism) greatest pioneers, and promoters. Mills believed that his theory of always acting in a way that achieved the greatest net happiness was both superior to other philosophical theories andRead MoreUtilitarianism, By John Stuart Mill159 9 Words   |  7 PagesUtilitarianism is a doctrine in normative ethics that is outlined and defended by many philosophers, including the English philosopher John Stuart Mill as a standard to determine what are right and wrong actions. At its most basic claim, the right course of action one must take should be in the interest of maximizing what is known as utility. The right course of action is determined as being right if it maximizes the total benefit and happiness gained, while at the same time reducing the greatestRead MoreThe Utilitarianism By John Stuart Mill984 Words   |  4 PagesDecriminalize Drug use Utilitarianism as an example of consequentialism is a moral theory generally considered to have started in the late eighteenth century. In the book Utilitarianism by John Stuart Mill he defined the ethical theory stating that â€Å"†¦actions are right in proportion as they tend to promote happiness; wrong as they tend to produce the reverse of happiness†(7). The idea behind the theory is that people seek happiness, and that the ultimate goal of all human beings is to be happy.Read MoreUtilitarianism, By John Stuart Mill854 Words   |  4 PagesJohn Stuart Mill, among other things, was an English philosopher and economist who lived from 1806 to 1873. Mill grew up being immersed in the principles of utilitarianism. Mill’s essay on utilitarianism, titled Utilitarianism, was written to debunk misconceptions of and to provide support for the ideology. Mill’s essay and argument span five chapters, where his discussions range from definitions, misconceptions, re wards, methods, and validity. Utilitarianism is generally held to be the view thatRead MoreJohn Stuart Mill And Utilitarianism983 Words   |  4 PagesIn Utilitarianism actions are judged right and wrong solely on their consequence, and in order to assess this consequences, the only thing that matters is the amount of happiness and unhappiness caused and by calculating happiness and unhappiness caused, nobody’s happiness counts any more than anybody else’s. Utilitarian ethics is the most common form of ethics used today, it has thrived because two needs have been met by it. Firstly, end-based thinking is common and people have sought to improveRead MoreJohn Stuart Mill And Utilitarianism1202 Words   |  5 Pages I contend that the philosophy of John Stuart Mill and Utilitarianism can be used to show that society should will that genetic enhancement be morally acceptable if the adverse cognitive or emotional effects are outweighed by the benefits. Glannon argues tha t gene enhancement is morally objectionable because â€Å"there would be the unacceptable social cost of some people suffering from adverse cognitive or emotional effects of the enhancement.† Under Utilitarianism, society would likely deem that geneticRead MoreUtilitarianism By John Stuart Mill930 Words   |  4 PagesAnalysis Paper 2 In the essay â€Å"Utilitarianism† by John Stuart Mill, he explains his support for utilitarianism and argues any misconceptions of it. In his essay he talks about the difference between higher and lower pleasures and what significance they have in his utilitarian moral theory. His theory is based on the rule that â€Å"actions are right in proportion as they tend to promote happiness, wrong as they tend to produce the reverse of happiness.† Many people experience different kinds of pleasure

The Impact of Renaissance on the Present - 1204 Words

Beginning with prehistoric man, the growth and evolvement of various civilizations and the events which occurred, in one manner or another, aided in shaping the modern world that we live in today. Some of the more influential elements of everyday modern life are the result of cultural and societal changing events, which transpired throughout the years 1350-1600. During the period known today as the â€Å"Renaissance† (1350-1600), the world of art, the boundaries of marriage, and secular viewpoints were forever revolutionized, through the development and spread of â€Å"Renaissance Humanism†, which today, still affects modern day life. (Knox 1999) The Renaissance (1350-1600), named from the French word meaning â€Å"rebirth†, began in†¦show more content†¦Unlike the Catholic religion, although difficult, Protestants could divorce, and due to the influence of â€Å"Humanism†, Protestants felt that spouses possessed equal spiritual and sexual rights, aiding the passing of laws which outlawed wife beating, a common day practice. Many women chose to join the Protestant religion to escape the tyranny of their husbands, playing a critical role in assisting the new faith to spread and be accepted, and with fewer restrictions, couples were able to marry at a younger age helping families to grow larger with more children being born. (Whisonant 2007) Society emerging from the â€Å"Dark Ages†, was ready for change, and many readily accepted new ideas, independent thought, and less governmental control. Yet, when people hear the word â€Å"Renaissance† (1350-1600), usually their first thought is art. The world of art was forever changed during the period, and the effects of â€Å"Humanism†, are clearly reflected in the artistic creations from the period. Throughout the world today, works of art created by Renaissance artists such as Da Vinci (1452-1519), Michelangelo (1475-1564) and numerous others, are renowned as â€Å"Masterpieces†, the first and only works of art rightfully bestowed with this entitlement. (Knox, Ellis, L) When the movement began, a few innovative artists began displaying their new alternative lifestyles, and method of creativity. Prior to the RenaissanceShow MoreRelatedThe Impact Of Renaissance On Italy And The Renaissance969 Words   |  4 PagesIntroduction Renaissance was a series of revolutions and changes that originated in Italy and had wide spread impact very rapidly in the entire Europe. All the developments and changes were done to keep in mind and keep pace with the local environments and situations. The developments were frequently connected to encourage cultural developments without affecting the basic idea and conventional heritage of the country. Many artists and military personnel also took part in the revolution where theRead MoreInfluence Of The Renaissance On Modern Europe1174 Words   |  5 Pageswere more significant than the Renaissance, the Protestant Reformation, and the French Revolution. Of these three events, the Renaissance proved to be the most important event in shaping a modern Europe, with developments in education, class structure/order and social change issues, religion, building construction/use, Medici banking system, art and architecture, humanism, printing and the printing press, and the scientific an d medical changes of the Islamic Renaissance. The changes in the developmentRead MoreOn the other hand, Shakespeare also maintains the feminine ideal through the use of disguise. In700 Words   |  3 Pagesas the destruction of a women was seen as their undoing in a Renaissance society. Mary Rose discusses the idea of purity â€Å"For a woman, a public reputation was dishonourable, a sure sign of immorality and scandal†. In both cases, the characters have had an impact on society around them, particularly towards men, through the use of disguise and deception. Whilst Shakespeare presents authoritative roles within women, he also presents the contrasting roles of women, particularly in the charactersRead MoreEssay on The Harlem Renaissance and Its Societal Effects 1133 Words   |  5 PagesWhat Is the Harlem Renaissance, and What Effects Did It Have On Society? Harlem was like a great magnet for the Negro intellectual, pulling him from everywhere. Or perhaps the magnet was New York, but once in New York, he had to live in Harlem(Langston Hughes, The Big Sea). When one is describing a â€Å"fresh and brilliant portrait of African American art and culture in the 1920s (Rampersad, Arnold),† the Harlem Renaissance would be the most accurate assumption. The Harlem Renaissance proved to AmericaRead MoreThe Carolingian Renaissance By Kelli Floyd804 Words   |  4 PagesThe Carolingian Renaissance By: Kelli Floyd Introduction The Carolingian Renaissance was a very important time in history that had a very large impact on Western Civilization. There is no way to know how different our world would have been without it. Both written and spoken language would have likely been radically different without both Charlemagne and Alcuin of York. What is the Carolingian Renaissance? The Carolingian Renaissance was a period of history brought on by Charlemagne. The respectRead MoreThe Harlem Renaissance s Influence And Impact1262 Words   |  6 PagesThe Harlem Renaissance s Influence and Impact The Harlem Renaissance era is known for its rich culture and being the source for many African American breakthrough artists such as Alain Locke,W.E.B DuBois, and Ethel Waters. . Whether it be the diversity of music, drama, art, or literature, it’s surely present during that period of time and still is today. Many questions about this time period include â€Å"How was Harlem life like back then?† â€Å"What is the Harlem Renaissance?†, and â€Å"How did itRead MoreThe Building Blocks Of The Renaissance Movement1601 Words   |  7 PagesThe Building Blocks of the Renaissance Movement Some may think of the Renaissance as a single movement, but this movement actually consisted of three different periods known as the Early, the High and the Northern Renaissance. There were significant differences between each of these periods, as well as important leading figures from each. All three Renaissances were individual pieces of history that built upon the knowledge of each other. Without one, subsequent periods would not have been as successfulRead MoreHarlem Renaissance Essay1048 Words   |  5 PagesThe Harlem Renaissance was a significant historical movement that originated in Harlem, New York and helped establish the city as an African American cultural center. This period, which lasted from the 1910s to the mid 1930s, is considered a golden age for African American music, art, literature, and performance. As a resurgence of African American art and urbanization began to form, new artistic and social expression began to simultaneously develop in other urban areas as well. The Harlem RenaissanceRead MoreThe Renaissance Versus the Reformation1340 Words   |  6 PagesThe Renaissance versus the Reformation I feel, sometimes, as the Renaissance man must have felt in finding new riches at every point and in the certainty that unexplored areas of knowledge and experience await at every turnÂâ€"Polykarp Kusch. Two very critical periods in the history of western civilization involved the eras of the Renaissance and the Reformation. The renaissance evolved mainly in direct result to the medieval times where the people where obedient to authority. The reformationRead MoreThe Period Of The Middle Ages1007 Words   |  5 PagesContrary to popular belief, the Renaissance is not a time period, but a movement of the middle ages. The middle ages began at the fall of the Roman empire in 476 and lasted all the way to 1500; a 100 year period. During this time was when the Malthusian Crisis / Deadlock occurred. Killing much of the population, by famine, disease, etc, this was in a sense a positive thing because of the overpopulation. Famine had a rather large effect. This included ergotism which produces a chemical that causes

Employee Stock Options Treatment Tax Issuesâ€Myassignmenthelp.Com

Question: Discuss About The Employee Stock Options Treatment Tax Issues? Answer: Introducation It has been observed that Charlie worked as a real estate agent of the Shine Homes Pty Ltd. This is clearly obtained from the observed case study. A sedan was given to Charlie. The situation at hand comprised of the search of the fringe benefits which were to be provided by Shine Homes. The proper speculation was done in connection to Charlie as well. According to the Section 6 of the Miscellaneous Taxation Rulings and Fringe Benefit Tax Assessment Act 1986 it can be stated that there are situations in which the fringe benefits are levied on the specific cars. Laws: Section 6 of the Miscellaneous Taxation Rulings Fringe Benefit Tax Assessment Act 1986 taxation rulings of MT 2027 sub-section 136 (1) of the Miscellaneous Taxation Rulings of 2027 section 51 of the Income Tax Assessment Act 1997 Lunney and Hayley v FCT (1958) Newsom v Robertson (1952) 2 All ER 728; (1952) Simon in Taylor v Provan (1975) AC 194 Tubemakers of Australia Ltd v. FC of T93 Application: The Cars whose valuation Charlie requires need to be utilised in compliance with the sub-section 136 (1) of the Miscellaneous Taxation Rulings of 2027. This is due to the fact that the determination of the fringe benefits is important. The paragraph 3 of the Miscellaneous Taxation Ruling states that the business utilities of the specific cars need to be included in the important log books or any other type of file due to the business kilometres which have been travelled. The method of travel is that of the operating cost method. The car used by Charlie was for purposes of work for a distance of 50 kilometres as is evident from the case study. The taxation rulings of MT 2027 with reference to sub-section 136 (1) states that a particular type of utility created by the employees that is not totally connected to the production procedure of the taxable income can be considered as individual use. The case study clearly shows that the car was used for work purposes by Charlie for a distance of about 50 kilometres (Barkoczy, 2016). An important question under consideration is that the car was used by any associate wanting to get the employees assessable income exclusively or used by the employee himself. The FBT considers those cars used by the employees for purposes of employment as business use based on the sub section 136 (1). These are considered in employment cases and the levying of the taxes is also applicable in those cases (McLachlan, 2013). That Charlie used the car shows that the business is representative of the proper use of business in relation to the taxable income of the employee. The use of the car by Charlie was during his time of employment and was also related to the business purposes. This is bound to cause the FBT levy. The time of the use of the car is evident from the case study (Miller Oats, 2016). There are certain facts that have been considered as allowable deductions for the purposes of income tax. The section 51 of the Income Tax Assessment Act 1997, helps determine whether the car expenses are allowable to be deducted. The Lunney and Hayley v FCT (1958) discussed the points of view in those cases where an individual used a car for purpose of travel from his residence to the place of his employment. This will be considered as a private from of travel. Travel to work is thought of as a pre-requisite connected to the production of the assessable outcome at the time of actual earning of the outcome. The expenses incurred should comply with the Sub-division F of Division 3stated in Miscellaneous Taxation Rulings of 2027 which are connected to income tax issues. The expenses need to be considered as allowable deductions (Kaldor, 2014). In the form of a result it can be said that the distance in kilometres that Charlie actually travelled was strictly private. The operational outcomes were unable to be altered in any way due to use of the car by Charlie. The cost incurred by the barrister during the time of travel between the place he resided and his workplace would be considered as an expense based on the Newsom v Robertson (1952) 2 All ER 728; (1952). The travel in which Charlie engaged would be considered as travel for employment purpose as this comprised a major part of the individuals employment. This is because; travel was a major part of any individuals employment. This is in accordance with the Simon in Taylor v Provan (1975) AC 194. It can be said that the car use by Charlie was also partially for private use. The travel to ones place is thought of as business travel as the type of employment is nomadic by nature (Saad, 2014). Besides this, the employment duties of Charlie required him to work in more than one place. It is not unlikely for Charlie to claim the tax deductions related to work and also linked to the cost of petrol. It was used in the attainment of the assessable income depending on the FBT Act 1986. A car parking fringe benefit can arise in case the employer provides a car parking facility to the employee and the criteria are also met: The car parking time limit is not more than four hours The hiring or the total control of the car is done by the employee The discharge of employment duties are the reason why the car is provided to the employee A commercial parking space exists that charges a certain amount of fees for the car which is parked for the whole day within 1km range. The car is used by the employee at least once in a day for the travelling purposes either from work to home or vice versa. It is clear from the case study that the car parked by Charlie was under his control. The car was parked for which it was provided with a payment of $200 in each week. The car was utilised by him on a daily basis. This ultimately results in the fringe benefits for Charlie and Homes and the fringe benefits for parking fees can be claimed. It is evident that the accommodation fees are paid by Shine Homes. The honeymoon accommodations were paid by Shine Homes Pty Ltd in compliance with the Fringe Benefit Tax Act 1986, resulting in the tax liability. The Subsection 51 (1) of the Income Tax Assessment Act 1936 is utilised to claim the benefit for the taxpayers. The liability concerned with the FBT for Shine Homes can be thought of as legislation of Commonwealth. The expenses incurred by Shine homes in gaining assessable income would be considered as expenses of deductable nature under subsection 51 (1) of the ITAA 1997 (Bickley, 2012). Conclusion: Finally it can be said that the fringe benefit related expenditures will be considered for the purposes according to the FBT Act 1986. The car used by Charlie to be regarded as business entity for the gain in taxable income actually attracting the FBT References: Barkoczy, S. (2016). Foundations of Taxation Law 2016.OUP Catalogue. Bickley, J. M. (2012). Employee stock options: tax treatment and tax issues. Kaldor, N. (2014).Expenditure tax. Routledge. McLachlan, R. (2013). Deep and Persistent Disadvantage in Australia-Productivity Commission Staff Working Paper. Miller, A., Oats, L. (2016).Principles of international taxation. Bloomsbury Publishing. Saad, N. (2014). Tax knowledge, tax complexity and tax compliance

Strategic Management McDonalds

Introduction All businesses, irrespective of their industry, require strategies in order to be successful. High competition resulting from globalization and technological advancement has necessitated clear-cut strategies in order to survive. Strategic management has never been as important as it is today.Advertising We will write a custom report sample on Strategic Management: McDonald’s specifically for you for only $16.05 $11/page Learn More Through strategic management, organizations are able to identify and implement the best practices to gain competitive advantage, increase profit margin and grow (Hubbard, Rice, and Beamish 2008). Fast food industry is one of rapidly growing and competitive industry. A company in this industry has to develop and implement successful business strategies in order to gain competitive advantage. In this report, a case study for McDonald’s is provided. The report reviews the strategies that McDonald’ s has adopted in order to maintain its global position in fast food industry. Organization Overview The McDonald’s has been in operation in food industry since 1954. The US based company operates a chain of fast food restaurants in more than 119 countries. Though initially established by McDonald’s brothers, McDonald’s success is attributed to its later owner: Ray Kroc. Over years McDonald’s has emerged to be a strong brand in the fast food industry. Most of its restaurants across the globe are operated as franchises. McDonald’s chain of restaurants is renowned for its uniform and standardized menu. McDonald’s menu across its chain mainly consists of burgers, milk shakes, French fries, sandwiches, Ice cream sundaes, vegetable salads and desserts (McDonald’s Corporation 2010). The menu however changes slightly from country to country depending on culture and customer taste. The company is renowned for its innovative products. Some of i ts successful products include Big Mac, Chicken McNuggets, Quarter Pounder with Cheese and the Filet-O-Fish (McDonald’s Corporation 2010). McDonald’s main target for its products over years has been children and mothers. The company has therefore adapted its products and restaurants to its main target. Besides its ‘Happy Meals’, some of McDonald’s restaurants serve breakfast offering that include coffee, Egg Sandwiches, Sausage McMuffin, biscuit and hotcake. Though McDonald’s is generally successful, it has encountered various challenges along the way. High competition in fast food industry has been one of the main challenges in its global strategy. Apart from high competition, the company has been involved in controversies over its contribution to obesity. Increased health concerns especially in the US and UK has been a major concern to McDonald’s management.Advertising Looking for report on business economics? Let's see if we c an help you! Get your first paper with 15% OFF Learn More Strategies McDonald’s has adopted various strategies in order to be successful in global fast food industry. Although McDonald’s is one of the most experienced companies in the fast food industry, established and upcoming companies have been a threat to its market share. Wendy’s is just one of the fast food companies that have been a threat to McDonald’s. Through adopting certain strategies, McDonalds have been able to withstand competition and increase its number of restaurants across the globe. Strategic management should define an organization’s position, its desired position in the future and actions to be taken in order to achieve the desired goal. Through its ‘plan to win’ global strategy, McDonald’s has been able to remain highly competitive despite of negative publicity over health concerns. Increased health concerns and negative publicity resulting from health related controversies have been a major challenge to McDonald’s (Wilsher 2010). To address this, McDonald’s has adapted various business strategies. To create a healthy image for itself, McDonald’s plan to do away with soft drinks and Super French fries. Besides, the company plans to make changes to its menu in order to reflect increases health concern. For instance cinnamon roll with a sausage burrito is considered to be the major breakfast offering in United Kingdom. McDonald’s has been able to establish a strong brand over years. With negative publicity resulting from health concerns, the company has increased its effort to protect its brand. â€Å"Be our customers’ favourite place and way to eat† is the company brand mission (Ganapathy 2009). To ensure the mission is achieved, the company has taken firm actions from improving products, customer service to promotion. The company has implemented a new cooking system aiming at improv ing quality of products served in its menu (Howard 1999). Restaurant dà ©cor to brand icon has been improved across the globe in order to ensure consistent image to its customers. In addition, McDonald’s has consistently increased its promotion effort through conventional channels as well as new technology such as the internet.Advertising We will write a custom report sample on Strategic Management: McDonald’s specifically for you for only $16.05 $11/page Learn More Customer service is core to success in hotel and hospitality industry (Prakash and Olsen 2003; Tse and Jogaratnam 2008). McDonald’s has taken strategic actions to ensure high customer feel. Part of the strategies includes recruitment and training of right staff. McDonald’s staff is trained to treat customers with respect and maintain a smiling face while serving. High standard of hygiene is maintained including restaurants’ bathrooms. To show its concern f or environment, McDonald’s collects dropped burger wrappings and cups using its three-wheeled vehicle (Livesey 1999). Strategic Recommendations The principle objective of strategic management is to boost an organization’s competitive advantage. It enables the management to establish plans to address current and future needs of an organization (Thompson, Strickland and Gamble 2007; Carpenter, Sanders, Rice and Martin 2010). Fast food industry has attracted many players that try to address various customer needs. Most of these competitors exploit customers’ needs and concerns not well served in McDonald’s. McDonald’s therefore needs to put more effort to maintain its market share in the industry. Some of strategic actions that McDonald’s should take include: Enhance promotion and advertisement in order to overcome negative publicity Progressively expand its menu in order to accommodate increased customer needs and tastes, including health con cerns Invest more on product development in order to come up with competitive products for different cultures Conclusion Strategic management approach is a necessity in all industries in the global economy. Hotel and hospitality industry is one of the industries that most require strategic management. Companies in this industry must align their products and services to rapidly changing customer needs and taste. McDonald’s success in fast food industry can be attributed to its adherence to strategic management principles. The company is able to overcome its challenges by following clear-cut plans. Though clouded by controversy over health concerns, the company seems to maintain customer loyalty and still has high competitive advantage over other players in the industry. Reference List Carpenter M. A., Sanders W., Rice J. and Martin N., 2010, Strategic Management: A Dynamic Perspective, Concepts and Cases, Pearson Australia, Frenchs Forest.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Ganapathy, S., 2009, McDonald’s International Strategy: Squander Brand Equity? Web. Howard, T., 1999, The Over-Arching Strategy-McDonald’s Global Brand Strategy Task Force.  Web. Hubbard, G., Rice, J. and Beamish, P., 2008, Strategic Management Thinking Analysis, Action, Pearson, Sydney. Livesey, S., 1999, McDonald’s and the Environmental Defence Fund: A Case Study of a Green Alliance, The Journal of Business Communication, Vol. 36 McDonald’s Corporation 2010, Travel through Time with Us.  Web. Prakash, K. and Olsen, M., 2003, Strategic alliances: a hospitality industry perspective, International Journal of Hospitality Management Vol. 22, pp 419-434. Thompson, A., Strickland, A., and Gamble, J., 2007, Crafting and Executing Strategy, McGraw-Hill, New York. Tse, E. and Jogaratnam, G., 2008, From the top down: strategic management in the Hospitality Industry, SAGE Handbook of Hospitality Management, SAGE London, pp165 – 191. Wilsher, S., 2010, Mc Donald’s in Hot Water over Marketing Tactics.  Web. This report on Strategic Management: McDonald’s was written and submitted by user Sunset Bain to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.